A FEW DAYS AGO, I WAS ON TWITTER, AND WHILE GOING THROUGH MY TIMELINE, CAME ACROSS LISA BELLO’S TWEET ABOUT HER NEEDING A NEW LOGO AND THAT HER PREVIOUS GRAPHIC DESIGNER IS NO LONGER WORKING ON THE PROJECT. SO WITHOUT ANY HESITATION I HIT HER UP AND ASK TO TRY MY HAND AT IT... SHE SAID, SURE! WE TALKED ABOUT THE THEME AND IDEAS BEHIND THE LOGO, AND SOME OF HER FAVORITE COLORS. THE IDEAS WERE PRETTY FUN AND LIVELY WITH A TRIBUTE TO THE 90’S IS THE BEST WAY TO DESCRIBE IT.
HERE’S WHAT WE CAME UP WITH #THUGLIFE
Nine out of ten black people agree that this white chick can sing. The tenth one is tone deaf. Every artist gets labeled, and Lisa’s never minded being the tattooed Italian broad with Mary’s pipes and Whitney’s gusto. Hipsters dig her dance floor-friendly backdrops, soul cats flock to see her front an eight-piece band, and hip-hop crowds haven’t heard rhythm packaged this tightly since Jodeci dominated airwaves.
by STEVE O.