BODEGA - Founded in 2006, Bodega has been a refuge and tool for a clandestine group of artists through the ideation and execution of creative endeavors examining the intersection of fashion, counterculture, community, and the arts.
At Saucony, we exist for runners. Runners inspire us, bring us new ideas, force us to be better. They drive our design and engineering. They keep us competitive. They keep us hungry. They keep us honest.
Whether it's in a conference room or out on a lunchtime run, we're constantly talking about and arguing about our sport, runners and the products that fuel them. We love our products and we run in everything we make.
This focus and passion fuels us as we strive to create the best running shoes and apparel on the planet. We leave work each day knowing we've done everything to make runners' lives just a little bit better.
At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run.
(from the company website)
BODEGA x SAUCONY GRID AZURA 2000
The transformation of the GRID Azura 2000 under the aegis of Ever Ready is marked. A design meant to excel in the comparatively controlled conditions of athletic training has been altered for the sake of true, all-purpose versatility of occasion and environment. Where a streamlined shape with an extreme lightweight design characterized the original prototype, an approach reflected in the mesh dominant material choices, the retooling leaves only the transparent mesh windows intact, replacing the rest of the original’s mesh with suede and leather. This change carries over to the distinctive, aggressive overlay, which swaps nylon for pebbled leather. The more substantial physical construction simultaneously reins in the potential for catastrophic system overload resulting from heavy use demands placed on the lightweight frame inherent in the original prototype, while harnessing the true potential of the design, by providing more solid grounding for the energy generated by the streamlined silhouette. This change in perspective is also seen in the new colorway, which dispenses with the turn of the millennium, athletic futurism, for earth tones, greys and black, with the occasional vibrant accent. Instead of seeking to impose itself on its surroundings, this adapted form of the GRID Azura 2000 absorbs and responds to them. This new sense of self-assured adaptability goes down to the last detail, with custom packaging and multiple lace options.
Of course, it might be presumptuous to claim a state of ever readiness, when relying upon only one component. Accompanying apparel, a pullover hoodie with nylon zip pocket and classic nylon construction track bottoms stabilize the GRID Azura 2000 within a cohesive system.
With twenty years of hindsight in the rear view mirror, we know that the future invariably comes with its own set of problems. Even the gadgets that we all know, love and use every day are not without the occasional bugs and glitches. Just like the benefits of previously unimagined technological advances, these problems are often unforeseen, until they actually happen. It takes a special kind of mentality to face down scenarios that only exist on a theoretical level. That's why the all-new, Bodega GRID Azura 2000 has taken on the name "Ever Ready". The Ever Ready concept reconstructs the sunny outlook of the original. The problems of the new millennium that have already happened and the uncharted territory of a new decade are taken into account. It's not about being paranoid, and it's not about being fearful. It's about being prepared, even when you don't know ahead of time what you are prepared for. The future isn't always as user-friendly as advertised, but you'll be ready.
Of course, it might be presumptuous to claim a state of ever readiness, when relying upon only one component. Accompanying apparel, a pullover hoodie with nylon zip pocket and classic nylon construction track bottoms stabilize the GRID Azura 2000 within a cohesive system.
