LEGO® ADIDAS ORIGINALS SUPERSTAR SHOE

Since September 2020, LEGO and adidas have delivered a roster of classic silhouettes reimagined with color palettes, branding and detailing inspired by the Danish company’s iconic building blocks. Recently, the two European institutions have unveiled another component to their partnership via an adidas Superstar LEGO Brick Set.

Although previously-seen adidas Originals have included colored blocks as accents, none have been able to boast construction made entirely out of toy bricks. The latest product to emerge out of the aforementioned alliance isn’t meant to be worn, but it features all of the “shell-toe’s” signature details. For starters, the set takes on the sneaker’s original “Cloud White/Core Black” colorway. Shimmering “Metallic Gold” branding on the lateral profile and tongue further nod to the model’s retail version. The iconic toe-cap is recreated, but not out of durable rubber. Laces, however, are transplanted from the made-to-wear shoe, delivering yet another touch of accuracy to the special edition release. Lastly, the U.S. 7.5-sized “shoe” arrives with a display stand and plaque, collectible shoe box and 17 additional LEGO elements to create a one-of-a-kind model. Mixing in bricks from outside sets also works.

Enjoy official images of LEGO’s adidas Superstar Brick Set here below, and find the collection available via adidas.com on July 1st.

For more experimental takes backed by the Three Stripes, check out all YEEZY release dates for 2021 and beyond. by Jovani Hernandez for sneakernews.

LIFELIKE DETAILS
Includes adidas Originals Superstar graphics, shell toe shape, trefoil logo and 3-Stripes – just like the real thing. It even comes with laces and a shoe box.

MAKE IT YOUR OWN
Comes with 17 extra LEGO® elements so you can decide to build the left or right shoe. Customize with your own LEGO bricks to make it truly yours.

SPARK CONVERSATIONS
Add this never-seen-before LEGO creation to your sneaker collection to get people talking. A true collectible with display stand and plaque.

EXCLUSIVE BUILDABLE SHOE FROM THE LEGO® SUPERSTAR COLLECTION.
In this never-seen-before LEGO® shoe, you can recreate the iconic Superstar sneaker from bespoke LEGO bricks to make a collectable display piece that's sure to spark conversations. Just like the real thing, this LEGO version includes the iconic adidas Originals Superstar trainer graphics, shell-toe shape, trefoil logo and 3-Stripes.

SPECIFICATIONS

• Dimensions: 4.7" x 10.6" x 3.5"

• Authentic adidas Superstar sneaker details

• Lace closure

• Display stand and plaque

• Building instruction booklet includes the history of the shoe

• Collectible shoe box packaging

• Real shoe size: US 7.5

• This set is designed for adults

• Imported

• Product color: White / Black

• Product code: FZ8497

SOUTH PARK x ADIDAS CAMPUS 80's “TOWELIE”

adidas has been working with collaborators like Disney to bring Star Wars, Toy Story and other franchises to sneaker form for the past few years. Within the first four months of 2021, the German sportswear institution has revealed plans with The Simpsons and South Park, the latter lending the worrisome, but charming Towelie character for an adidas Campus 80s set to launch tomorrow, April 20th (420), in celebration of a beloved marijuana holiday.

When glancing at the collaborative pair from the sides, the “Chalk Purple/Footwear White”-covered proposition seems in-line with the two-tone adidas Originals styles to emerge in the last few weeks, but closer inspection reveals special detailing. For starters, the terrycloth-material that runs throughout the entire upper works in-tandem with the eye graphics embroidered onto the top of the tongue to nod to South Park’s genetically-engineered talking towel. The tongues’ undersides boast two of Towelie’s (not “Towlie”) catchphrases right above stash pockets big enough for nuggets of various kinds typically consumed on 04/20. Included keychains depict the sneaker’s inspiration in two states, which the eyes on the tongue also do when exposed to UV light.

4/20 is nearly here and adidas is more than ready to celebrate. Alongside the skunk-esque ZX 420, the Three Stripes is inviting South Park’s Towelie to spread the gospel of weed culture.

Rarely has there ever been a character so actively indulgent, using everything from marijuana to crystal meth. The anthropomorphic towel, which has made appearances throughout the TV series and subsequent video games, has toned it down a bit in recent years, however, as he’s presumed to only partake in Mary Jane and Mary Jane alone.

No better a guide for the mostly innocent adidas, Towelie is soon to transform from household essential to Campus 80, bringing along both his signature facial features and textures. Comparable to chenille at first glance, the towel-like material wraps most of the exterior, setting a baby blue base atop which the leather stripes and heel tab dress. Moreover, the tongue features his big, toony eyes, going from pure white to bloodshot depending on the lighting. Then, South Park branding meets the German sportswear label’s own at the insole.

the launch

On April 4, 2019, Beyoncé announced a collaboration between that Ivy Park and Adidas. The collaboration marks the relaunch of the Ivy Park brand after severing ties with former retailer Topshop. In a statement released by Beyoncé on the official Ivy Park website, she states, "This is the partnership of a lifetime for me... Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader." The new relaunch also aims to put out shoes, performance gear, and lifestyle apparel.

A week before the official launch of the collaboration, Beyoncé sent various orange boxes to celebrities and fans promoting the launch. The boxes ranged in size from full scale clothing racks with the most notable pieces to smaller boxes that included shoes. Celebrities who received the box include Ellen DeGeneres, Cardi B, Kendall Jenner, Ciara, Missy Elliott, Reese Witherspoon, and Hailey Bieber.

Hours after the pre-sale launch on January 17, 2020, the collaboration was officially sold out on Adidas' website. The line was available in select Adidas stores worldwide, as well as Bloomingdale's, Nordstrom, Foot Locker, and Finish Line locations in the United States, on January 18, but also quickly sold out. Many fans expressed their frustration and blamed Adidas' virtual "waiting room" for with not being able to purchase any items because of the short time it took to sell out. Matt Powell, a senior footwear analyst at NPD Group, says Ivy Park x Adidas could eventually surpass sales of other Adidas collaborations, including Yeezy by Kanye West.