BIGGIE SMALLS x FILA

BIGGIE SMALLS CELEBRATES 48th BIRTHDAY
WITH A FILA COLLABORATION CAPSULE FOR SUMMER.

Thanks to his laundry list of iconic rap tunes, Notorious B.I.G. will be forever remembered as one of the greatest hip hop artists to ever walk the planet. And in celebration of the 25th anniversary of his legendary “Ready to Die” album, as well as what would have been his 48th birthday this Thursday, FILA has decided to create a commemorative capsule in his honor. Alongside a full apparel range is a duo of special Biggie x FILA Tennis 88 footwear renditions. Serving as updated version to the Original Tennis model that sparked popularity for the Sportswear brand amongst the Brooklyn community in the 90s, the kicks pay tribute to the late rapper through dual branded tongues that print out the number 25 just beneath its crown insignias, the famous baby photo from the album art translated onto the footbeds, as well as the words “Ready To Die” embroidered on the heel counter. Two colorways including a cream/red as well as a white/aqua blue are set to release first on FILA.com on May 19th, and at additional retailers on May 21st for $90 a piece.
VIA SNAKER NEWS BY ELLIOT SANTIAGO

NIKE AIR TRAINER VIOTECH

NIKE AIR TRAINER VIOTECH

Amidst the early-1990s Nike Trainer push is the Air Trainer 3, the multi-purpose sneaker made famous by the likes of Bo Jackson. Its most recognizable color way is undoubtedly the original “Medicine Ball”, a relic from the decade that has seen the light of store shelves numerous times over the year. But what is inarguably its most popular is 2002’s “Viotech”, a more vivid and playful approach to what is typically deemed a no-nonsense gym sneaker. The Air Trainer 3 “Viotech” is, of course most known for its Viotech purple exterior, but the trim of grey and yellow combined for an iconic package of colors that essentially defined the earlier part of the 2000s. With the Viotech Dunks coming back in late 2019, it’s apparent that many classics from that area were fair game in terms of a retro, so we’re finally happy to confirm that the Viotech Trainers will indeed be back this year. Peep the official images ahead and stay tuned for a closer look.

In other early-90s Trainer news, the Supreme Cross Trainer will be dropping soon this season.

Nike Air Trainer 3 $130
Style Code: CZ6393-500
Color: Viotech/Dandelion-Viola-Grey Slate

via sneaker news

the launch

On April 4, 2019, Beyoncé announced a collaboration between that Ivy Park and Adidas. The collaboration marks the relaunch of the Ivy Park brand after severing ties with former retailer Topshop. In a statement released by Beyoncé on the official Ivy Park website, she states, "This is the partnership of a lifetime for me... Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader." The new relaunch also aims to put out shoes, performance gear, and lifestyle apparel.

A week before the official launch of the collaboration, Beyoncé sent various orange boxes to celebrities and fans promoting the launch. The boxes ranged in size from full scale clothing racks with the most notable pieces to smaller boxes that included shoes. Celebrities who received the box include Ellen DeGeneres, Cardi B, Kendall Jenner, Ciara, Missy Elliott, Reese Witherspoon, and Hailey Bieber.

Hours after the pre-sale launch on January 17, 2020, the collaboration was officially sold out on Adidas' website. The line was available in select Adidas stores worldwide, as well as Bloomingdale's, Nordstrom, Foot Locker, and Finish Line locations in the United States, on January 18, but also quickly sold out. Many fans expressed their frustration and blamed Adidas' virtual "waiting room" for with not being able to purchase any items because of the short time it took to sell out. Matt Powell, a senior footwear analyst at NPD Group, says Ivy Park x Adidas could eventually surpass sales of other Adidas collaborations, including Yeezy by Kanye West.

TOM & JERRY x REEBOK

If two of your favorite pastimes as a kid were watching Saturday morning cartoons and collecting sneakers, today’s Reebok announcement regarding an upcoming collection with Tom & Jerry must take you back to a much simpler time. Featuring unisex apparel, the collaboration’s main attraction is undeniably the footwear given that the cat-and-mouse duo will grace three iconic silhouettes: CLUB C, Club C Revenge, and INSTAPUMP DURY.Sharing the spotlight on two stylings of the Club C, Tom & Jerry’s rivalry is depicted perfectly on the low-top silhouette. On one pair, graphics of these rivals going at it are littered across the entire paper-white upper. Though equally showcasing these two’s animosity towards each other, the second shared court shoe opts for a much quieter design, using a chalk and pink palette to dress the midsole, upper, and collar. Ironically, sound FX graphics appear in red on the heel. On the tongue, each has claimed his own side on this pair, as Tom is seen snarling at Jerry – who’s sticking his tongue out – from right to left shoe.Loyal fans of the witty mouse may perhaps best enjoy Jerry’s standalone Club C Revenge option given that it faithfully replicates his brown and pink makeup. The former color takes over the entire suede upper, while the latter appears around the collar, in the midsole stitching, and underneath Reebok’s vector logo. A similar rose hue appears on Tom’s independent sneaker – the Instapump Fury – although the shoe’s most notable detail is undoubtedly the grey fleece material used around the toe, side panels, and heel to resemble the conniving feline’s fur.The entire Reebok x Tom & Jerry collection will be available in full family sizes with an official release on February 15th, 2020 at Reebok.com and in-store at select retailers worldwide. Until then, enjoy official images of the collection here below. - by Jovani Hernandez

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***Announced last December, Reebok and Warner Brothers will be dropping an extensive footwear and apparel collection commemorating Tom & Jerry. But ahead of next week’s drop, BAIT has revealed that it’s joining the duo via an exclusive, collectible two-pack. Dubbed “The Tom & Jerry Sneaker Kit,” the special package features the faux-furred Instapump Fury honoring the conniving feline and Jerry’s tan/pink Club C Revenge. Additionally, the kit includes a white t-shirt (size XL) with BAIT, Reebok, and Tom & Jerry branding throughout, while also displaying the two frenemies eager to go at it; Jerry is shown rolling up his “sleeves” at the chest as he walks towards the back where coincidentally Tom is waiting for him (bandaged-up) dead in the center with a wooden bat. Near the left hip, the beloved Saturday-cartoon characters partake in a literal cat-and-mouse chase. The BAIT-exclusive box itself also serves as a tribute to the trouble-making tag team with its cheese-graphic under the lid and shoe cover depicting the duo crammed in a storage unit next to pencils, chewing gum, and OG versions of the Instapump Fury and Club C.BAIT’s exclusive pack is priced at $300 USD and available for purchase now at BAITme.com. 

JORDAN x MARS BLACKMON 270

Spike Lee’s Son Designed The Jordan Mars 270

Ever since the days of Mars Blackmon in the ’80s, Spike Lee and Jordan Brand have had a long and bountiful relationship, working together on everything from memorable ad campaigns to silhouettes like the Jordan Spiz’ike and Son Of Mars. Now, the iconic Brooklyn-born creative force is passing the torch, as he recently announced that it was in fact his son Jackson Lewis Lee who worked with the Jumpman on the Jordan Mars 270, a new Mars-series lifestyle sneaker. 

Apart from the announcement, Lee also unveiled a new “Fire Red” colorway of the silhouette that clearly plays up its Air Jordan 5 inspiration. The upper is dressed in a white leather with crimson accents on the tongue/heel tab, while the midsole is split between black and red and the outsole offers an icy translucent blue. However, it’s not an exact homage, as the tongue unfortunately opts against the shimmering silver/stark black tongues that the “Fire Red” is known for. Design cues from the Air Jordan 1, Air Jordan 4, and Air Jordan 6 are also pulled in to add further to the Lee family’s signature hybrid look. An Air Max 270-style cushioning unit then finalizes Jackson’s first design. You can expect the Mars 270 to begin rolling out over the summer months, so enjoy an early look at this heritage-filled colorway above and check a store list below to see where you can get a pair. via sneaker news by ross dwyer

Jordan Mars 270

Jordan Mars 270

PYER MOSS x REEBOK CREATE NEW MOBIUS EXPERIMENT 3

Pyer Moss And Reebok Create New Mobius Experiment 3 SilhouetteAmerican menswear brand Pyer Moss and Reebok have enjoyed a fruitful collaborative partnership, one that’s set to make its first appearance of 2019 via a brand-new Reebok Mobius Experiment 3 silhouette, an updated take on basketball/training footwear from the ’90s. Pyer Moss head Kerby Jean-Raymond has displayed a compelling propensity for adding his modern-day vision to classic designs while ensuring that they still remain grounded in their rich heritage, so he’s kept the Mobius line’s ethos mostly intact while importing premium materials like rich suedes and butter-soft leather. The exterior’s molded design serves a dual purpose: it provides a look that amplifies the shoe’s form while also adding stability, and a neoprene bootie ensures a sock-like fit. The shoes are then completed by a branded asymmetrical lacing system and zipper with a colorful pull tag to lock in the design both literally and figuratively. Like the look? You can expect these new Mobius Experiments to release at the retailers listed below on April 12th.